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10 Tips for Creating Successful Branded Videos Online
Produce online videos that people want to watch and want to share. Here's what you need to know for branded video planning, production, and distribution. The post 10 Tips for Creating Successful...
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What Agencies Wish Their Clients Understood About Branded Video
Advertising with online video is different than creating TV spots. What works on TV probably won't work online, and sometimes brands need to be daring to get attention. The post What Agencies Wish...
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Done to Death: Avoid These 5 Tired Ideas in Your Branded Videos
Flash mobs, stunts, animated explainer videos -- they're all over! Don't let your online video branding campaign use any of these once great, now clichéd ideas. The post Done to Death: Avoid These 5...
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What Works Now: 6 Fresh and Effective Approaches to Branded Video
Need some inspiration? Get your viewers to watch to completion and share what they've seen by using one of these ideas for your next branded online video. The post What Works Now: 6 Fresh and...
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One-Size-Fits-All Doesn’t Work for Brand Strategies on YouTube
Just a few years ago, every brand could take the same approach to attracting views on YouTube. Now, each industry needs to tailor its methods. The post One-Size-Fits-All Doesn’t Work for Brand...
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Havas Worldwide Explains the Basics of Branded Video
Do you want to entertain your viewers or do you want to educate them? Branded video can do either (but only one type will get your agency a Cannes Lion). The post Havas Worldwide Explains the Basics...
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Branded Video Views Grow 73% in a Year: Visible Measures Report
Electronics companies came out on top this quarter. Learn which branded video campaign drew 49 million views in one quarter alone. The post Branded Video Views Grow 73% in a Year: Visible Measures...
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Dollar Shave Club: The Online Viral Video Success Steps to TV
What does a company do after it creates one of the viral video world's biggest hits? If you're Dollar Shave Club, you take your next campaign to TV. The post Dollar Shave Club: The Online Viral Video...
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Gawker and Microsoft Look at the Future of Branded Video
While branded video advertising is the future of online video sales, things haven't changed much since the first sponsored television soap opera. The post Gawker and Microsoft Look at the Future of...
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AOL Launches Partner Studio to Create Ad Campaigns With Brands
Joining the list of popular sites with in-house creative agencies, AOL announces Partner Studio. Georgia-Pacific signs up for an eight-month cross-property campaign. The post AOL Launches Partner...
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AOL Provides First Stats on Branded Video Growth and Challenges
Nearly half of surveyed brands say they already create branded videos, and many of those will increase their branded video budgets for the next year. The post AOL Provides First Stats on Branded Video...
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Branded OTT Apps: Go it Alone or Partner With an Expert?
It's an app-crazy world, but that doesn't mean every brand will succeed with an over-the-top video app. Discoverability is a challenge, so be prepared to invest heavily in promotion. The post Branded...
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For Cross-Screen Advertising, Get All Screens Working Together
In this interview, AOL talks about creating a multi-screen video advertising strategy, and the kinds of creative assets that work best on each device. The post For Cross-Screen Advertising, Get All...
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BuzzFeed’s Video Lead Explains How to Build a Creative Workplace
There's one publisher doing everything right when it comes to attracting viewers and harnessing talent. Here are a few things BuzzFeed has learned as it's grown. The post BuzzFeed’s Video Lead...
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YouTube Buys FameBit, Which Connects Brands and YouTube Talent
FameBit was a superstar startup at only three-years-old, creating a self-service influencer market for brands. Now Google has bought the company for an undisclosed amount. The post YouTube Buys...
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